Channel Swap Marketing

LiveO2 and many oth­er ven­dors exist in a dif­fi­cult mar­ket­ing ecosystem.

As inven­tors and devel­op­ers of advanced tech­nolo­gies, these com­pa­nies present tech­nolo­gies which tend to be dis­rup­tive, thus are unwel­comed par­tic­i­pants in the health care ecosystem.

On the oth­er hand, most of these com­pa­nies has built a a trust­ed audi­ence by deliv­er­ing high qual­i­ty prod­ucts and ser­vices to cus­tomers, often over decades. 

I out­line the main mar­ket­ing prob­lems in the next sec­tion, but I’m putting them in a chunk so you can skip over it if you’re only inter­est­ed in the solu­tion proposal.

Conventional Marketing is Broken

As pur­vey­ors of new and often dis­rup­tive tech­nolo­gies these prod­ucts often offer health ben­e­fits which is scorned on or and out­right cen­sored by social media venues. 

Three fac­tors have made mar­ket­ing very difficult:

• Cen­sor­ship. Insta­gram, Face­book, Youtube, and oth­er social media plat­forms have shift­ing and incon­sis­tent rules. Any mes­sage that that con­tra­dicts a “tra­di­tion­al” med­ical nar­ra­tive may be shad­ow-banned or out­right reject­ed at any time. Mar­ket­ing and adver­tis­ing are apt to inval­i­date with­out notice, noti­fi­ca­tion or warning.
• Gross Fraud from Bio­hack­ing Lead­ers. An uneth­i­cal crop of “influ­encers” has defraud­ed sev­er­al good and eth­i­cal com­pa­nies. The grift starts with a claim to a mil­lion plus audi­ence, usu­al­ly on Insta­gram, or face­book which is a paid syn­the­sis of bot-farm gen­er­at­ed views and com­ments. The grift occurs when the influ­encer approach­es a ven­dor and sells them a “big pro­duc­tion” to sell to their known “fake” auto-bot audi­ence. After up to $50K in pre­paid pro­duc­tion expens­es, the vic­tim even­tu­al­ly real­izes the alleged influ­encer was run­ning a fake-it-till-you-make-it scheme hop­ing to roll the fraud into a real audi­ence. Nor­mal­ly the vic­tim makes no sales but ends up with a nice piece of media to use on their web­site. (We fell vic­tim to this scam also.) 
• Bait and Switch AI Google Scam. Google adwords has been ren­dered use­less by Google pol­i­cy. Every quar­ter Google changes the account rep­re­sen­ta­tive who is com­pen­sat­ed for upgrad­ing every­one to the “new”, and func­tion­al­ly use­less, AI deba­cle. Most weeks have a morn­ing dis­cov­ery that one or more of cam­paigns were shut down due to some undoc­u­ment­ed “terms of ser­vice” vio­la­tion. Your new­ly rotat­ed account rep new­bie tries, but usu­al­ly fails to help. There is no option to cre­ate rela­tion­ship or rapport. 
• AI Dis­tor­tion­al Cura­tion. Present­ly the AI mod­els, par­tic­u­lar­ly Chat­G­PT and Google Gem­i­ni are pro­grammed to endorse con­ven­tion­al phar­ma­ceu­ti­cal bias. This is addressed by the appear­ance of Enoch, which is more bal­anced, inso­far it lacks the estab­lish­men­tar­i­an bias from the con­ven­tion­al med­i­cine. For exam­ple Gem­i­ni and Chat­G­PT deem any stud­ies that con­tra­dict the Covid Vac­cine nar­ra­tive as non-cred­i­ble, and avoid answer­ing any direct ques­tions that would dis­cred­it the Covid nar­ra­tive. As such these ref­er­ences are anti­thet­i­cal to all non-main­stream health tech­nolo­gies. This mech­a­nism exploits the ten­den­cy of unin­formed to trust AI as a non biased source for truth regard­ing health.

Channel Exchange Marketing

Con­cept:

• I’ll help you sell to LiveO2 audience
• You help me sell to your prod­uct audience.

Value Model Creation

LiveO2 mar­kets prod­uct and health solu­tion ser­vices based on a pro­to­col library housed on https://prime.liveo2.com/protocol-table

Nor­mal­ly our pro­to­cols focus:

• Health Restora­tion
• Per­for­mance Optimization
• Anti Aging
• Dis­ease Risk Remediation

For ven­dors in the com­mu­ni­ty, LiveO2 often rec­om­mends, and in some cas­es resells oth­er ven­dor prod­ucts when these prod­ucts sup­port one or more health solu­tions, as protocols.

LiveO2 Prime solu­tions are only made avail­able to LiveO2 cus­tomers, under license, so they are not pub­licly avail­able and are not sub­ject to Med­ical Claim Restric­tions, even though we avoid med­ical claim lan­guage.

Steps

Update or select a pro­to­col which offers a ben­e­fit to a cus­tomer. Then har­mo­nize the pro­to­col by work­ing with a ven­dor-part­ner to cre­ate best prac­tice for a user to opti­mize the users’ benefits.

• Har­mo­nize the Protocol
• Design Cross-mar­ket­ing promotion
• Set­up Cross Com­pen­sa­tion (affil­i­ate, chan­nel partner)

The LiveO2 Protocol Marketing Model

This mod­el offers a best of breed solu­tion to the aggre­gat­ed com­mu­ni­ties for both part­ner’s products.

Exam­ples:

• Immune O2 (hyper­ther­mia device)
• Neu­ro O2 (neu­rocog­ni­tive — met­als detoxification)
• Sex O2 (Pelvic Floor optimization)
• Car­dio O2 (Microvas­cu­lar Optimization)
• Many more

The prin­ci­ple is to cre­ate com­pelling val­ue for a user base. The inte­grat­ed pro­to­col has com­pound val­ues to two audi­ences and cre­ates mar­ket by bet­ter and cred­i­bly introducing:

• The val­ue of the ven­dor-part­ner tech­nol­o­gy to the LiveO2 audience

• The val­ue of LiveO2 to the ven­dor-part­ner’s audience.

Example Partner Projects

• Heal­ing ALS Page — Case Stud­ies and Pre­sen­ta­tion (Pub­lic Prod­uct Elevator)
• Neu­ro Fusion (Prime Only — Dr. Janossy)